Thursday, April 8, 2010

our first meatless monday a big success!

The Mediterranean Focaccia was a hit:

We opened the morning meatless and with little fanfare...monday mornings in early spring are usually a little quiet as everyone jumps back into the week, so it is the perfect time to introduce something new. We put a sign up on the deli case and announced it on the menu board, and that was about it. The case was stocked with an attractive array of meat-free treats and looked very inviting, it would have been difficult for anyone to not find something that appealed to them. I admit i was a little concerned about how people would react, given that some of our regular clientele can be very idiosyncratic and resistant to change. They come in day after day, ordering basically the same thing each time they visit, for some these habits have been in place for many years. These relationships are very important to us, so we do not enter into big changes lightly, if we didn't really believe with all our hearts we are doing something good for everyone, we surely wouldn't do it. So it was with that spirit we presented the facts and to my glee, we received very few negative responses... my favorite came from an old friend who comes in often with his family; "Carri, first you close in Sundays, and now no meat on mondays...what are you trying to do to me?" It was a good natured ribbing and I'm guessing he'll be back next week.
Making the shift to no meat was fairly painless, we don't have an extremely meat-centric menu but there are a few customer favorites that that we make everyday, replacing those was our biggest challenge. Biscuits and gravy are a breakfast staple so Mel made a savory mushroom herb gravy instead. It was rich with sauteed mushrooms and looked meaty and delicious. The ever popular ham and cheddar savories were replaced by a variety of vegggie and cheese danishes, some with spinach and mozzarella, some with tomatoes and brie. The hot seller of the day was the mediterranean focaccia, which stood in for our standard made with roasted vegetables and smoked turkey. We made it by lightly roasting thin slices of eggplant, red peppers and tomatoes and layering them with pesto, fresh spinach and melted mozzarella cheese. Up next week: Egg Salad baguette sandwiches made with local eggs (thanks Peg and Samantha!) and roasted red and sweet potatoes with melted cheddar cheese with homemade salsa on the side. We'll see you here!


maya grace said...

SO COOL. i'm proud!

Anonymous said...

Now you've done me in. I have already been missing your delicious focaccia sandwiches terribly, and then you had to go and post a gorgeous photo too.......they're one of the best lunches ever, with or without meat. Thank you for your inspiration to do Meatless Mondays!

Carri said...

Maya, you have been an inspiration in the meatless department by becoming a vegetarian in 5th grade!
Jenny, our focaccia sandos miss YOU (actually I miss you, but whatever) We even rocked the meatless monday when we got home that night, albeit with Annie's mac 'n' cheese...john's being gone fishing is the only thing that made that!

Madalyn said...

Congrats, this is exciting!! Although I still dream about the ham savories... :)